June 6, 2013

Yale-Harvard At MSG on Jan. 11

Tickets Go On Sale Today

NEW YORK, N.Y. – The two Ancient rivals skated against each other 237 times in games contested at eight different cities. The first meeting of 2014, which brings the Yale and Harvard men's hockey teams back to the city of the first game in 1900, should have the most fans to ever see the historic rivalry. That's because it's being billed as "The Rivalry On Ice" and the non-league contest, which airs live on NBC Sports Network, will be played at Madison Square Garden on Jan. 11.

A crowd of 2,000 dressed in black tie packed the St. Nicholas Rink in Manhattan to watch the first meeting 113 years ago. There won't be many neck ties worn in January, but Madison Square Garden's capacity for hockey is 17,200, and it could be a hot ticket.

This inaugural "Rivalry on Ice" is part of a multi-year agreement, in which Leverage Agency will handle all marketing and promotion for the event.  In addition to the partnership with NBC Sports Network, Leverage is also coordinating a wide range of alumni activities throughout the tri-state area in conjunction with the game.

"When it comes to the history and heritage of college sports in America, it all begins with Harvard and Yale," said Ben Sturner, founder and CEO of Leverage Agency.  "It's been a dream of mine to bring these two teams to New York City to play in the most famous arena, and it's been an amazing journey working with the dedicated folks at Harvard, Yale, MSG and NBC to make it happen."

Tickets go on sale today through Ticketmaster (www.ticketmaster.com) and the Madison Square Garden website (www.thegarden.com).  Harvard and Yale alumni have access to a special pre-sale beginning on June 3 through the schools' athletic departments.  Tickets will also be available at the Madison Square Garden box office.

"We look forward to this great opportunity to play an old rival in a historic hockey venue," said Keith Allain, Yale Hockey Head Coach.  "It's a wonderful opportunity for alumni of both schools to support college hockey on a big stage."

 
filed by Steve Conn, Yale Sports Publicity Director

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